Dr. Daniel André Langer

Dr. Daniel André Langer

CEO Équité, Advisor to Luxury, Premium and Consumer Brands, Speaker, Author of Luxury Management Books

Dr. Daniel A. Langer is founder and CEO of Équité, a globally operating brand consulting firm in Los Angeles and Phoenix. Équité has the ambition to be the world’s most advanced and innovative brand advisory firm focusing brand strategy, brand equity and positioning, pricing, premiumization of brands, brand experience creation and brand storytelling, all with the aim to build and elevate brands. The firm works with some of the best experts and agencies in the world for luxury, digital, design, virtual & augmented reality and advertising to provide holistic brand experiences based on data-driven strategies.

Dr. Langer is one of the world's most renowned experts on building and elevating consumer, service, premium and luxury brands. He holds an MBA and a PhD in luxury management and has a multi-year experience in teaching and presenting on premiumization, luxury marketing and innovation leadership at several top business schools.

He also has a 20+ year track record of building and accelerating some of the most iconic consumer goods brands in the world, creating and managing various multi-million dollar brands and companies. Before he founded Équité he was General Manager for Henkel Beauty Care North America and worked for L’Oréal, Nestlé and Unilever.

He is the author of some of the world's top rated books and publications on luxury including a Chinese version of his Luxury - Marketing & Management textbook. His doctoral thesis was among the first major publications ever to analyze the psychology of luxury purchases. He is a sought after speaker and commentator by the media. He regularly publishes luxury band insights on equiteconsulting.com/insights.

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